Our Story
Luna & Eve started at a kitchen table, somewhere between a half-eaten dinner and a spoon being pushed firmly away.
Like a lot of parents, we'd done the rounds. The gummies that were really just sweets. The liquids that ended up on the floor, the bib, the wall, anywhere but actually swallowed. The chewables that got inspected, sniffed, and quietly handed back. Every single one came with the same problem: it asked a small child to notice it, taste it, and agree to it. And small children, as it turns out, do not agree to much.
We kept reading the labels too. The sugar. The colours. The long lists of things we couldn't pronounce, wrapped up in cartoon packaging that promised the world. It felt like we were being asked to choose between something our children would actually take and something we genuinely felt good about giving them. We didn't want to choose.
So we set out to make the vitamin we couldn't find.
A Different Idea
The thinking was simple. What if the vitamin didn't try to be a treat at all? What if it just disappeared?
That became the whole point of Luna & Eve. A flavourless, odourless powder that stirs into the food and drink your child already has and loves, with nothing to notice and nothing to argue about. No bribery, no standoffs, no sugar to balance out later. Just one small sachet, gone before they know it's there.
It took longer than we'd like to admit to get it right. Flavourless is harder than it sounds, and we weren't willing to cut corners to get there faster.
What we wouldn't compromise on
Every Luna & Eve multivitamin is built around what growing children actually need, not what looks good on a label.
That means 20 vitamins and minerals alongside a blend of 15 organic fruits and vegetables. It means the forms we believe in, like methylcobalamin for B12 and L-5-MTHF for folate, rather than cheaper alternatives. And it means leaving out what doesn't belong, which is why you won't find iron or added sugar in any of our multivitamins.
Then we test it properly. Our multivitamins are tested by PAS Labs, a UKAS accredited laboratory, for heavy metals, major allergens and contaminants. Because peace of mind isn't something you should have to take on trust.
Made for Every Age
Children don't stay the same, so our multivitamins don't either. We make a range built around the years that matter, from toddlers finding their feet, to school-age kids, to teens navigating everything that comes with growing up. Same flavourless promise, tailored to where they are.
